UX/UI DESIGN • 2018-2020
SMART VEHICLES ECOSYSTEM
Make your car smarter, safer & fun
• Live & historical vehicle location
• Vehicle health and diagnostics
• Real time driver behaviour, towing, idling &
impact,
 detection alerts
• In-car 4G LTE Wi-Fi Hotspot
UX/UI Designers
Janina Schmidt,
Abhishta Lalwani
Research
Abhishta Lalwani, Arjun Paul
Industrial Designer
Mohit Arora
Problem Statement
How might we better analyze the data from vehicles and reveal meaningful connections, trends and patterns that can help provide a better driver experience and improve vehicle quality and reliability?
About JioMotive
JioMotive is a one-stop solution offering consumers data of their car, WiFi hotspot connectivity and roadside assistance in one easy-to-use dongle. In today’s rapidly changing vehicle environment, it’s the first step towards the internet of moving things allowing for Indian consumers to experience their cars like never before.
How the platform works
User Data
User Segments
Users are primarily from Tier 1/2 cities. Age groups range from 25 - 45:
1. Users looking to improve their driving habits and improve the cost effectiveness of their vehicles
2. Users who have young children of legal driving age and want to look out for them and their safety
3. Car enthusiasts who travel long distances frequently
Behavioural Archetype
"THE MINDFUL TRAVELLER"
Psychographic
They are conscious of their driving
habits and its impact on their
expenses and lifestyle.
Knowledge Level
They are aware of the smart vehicle
features and have used ride-sharing
apps and services.
Technology Orientation
They are tech-savvy and use smartphones regularly.
Empathy Map
Competitor Analysis
Bengaluru based, two-tiered product line of OBD II readers and application software.
Pros:
Plug and play device allows transfer of all data to a cloud service included in purchase. Also improves driving experience with analysis of the users’ driving habits.
Cons:
Users have to buy an updated and slightly more expensive OBD device in order to avail WiFi compatibility.
New York based OBD II reader and application software.
Pros: Certain features are free to use on the app without purchasing the OBD device. Can also be used as a white label application for fleet management.
Cons: Users can only choose between a list of preferred OBD devices as the company doesn’t offer an official OBD device.
Hum by Verizon is a multi-tiered line of products including an OBD II reader and application software.
Pros: Users can choose from a variety of options to suit their needs. It’s currently used as a white label application for fleet management of major ride sharing companies.
Cons: Users have to pay premium to convert their car into a WiFi hotspot as it is not sold in the base version of Hum.
San Francisco based, free and paid subscription OBD II reader and application software.
Pros: Plug and play allows for users to gain information without uploading data on a cloud/server.
Cons: The free service offers users very basic features and the paid version(freemium) is quite steep in comparison per car.
Information Architecture
UI Visual Style
User Flow & UI
Vehicle health
& diagnostics
Easy access to vehicle location
Real-time safety
alerts
• Continuous monitoring of car health
• Keeps a check on Battery status &
engine performance
• Real-time & historical vehicle tracking
• Get walking directions to your parked
car
• Notification on crossing speed limit
• Send SOS message for Accidents
• Tow & Tamper Alerts
In-car WiFi
hotspot
Manage car
documents
Multi-car
support
• Enjoy streaming, surfing and gaming
at 4G speed on upto 8 devices
• Upload all your vehicle documents on
the app & set reminders for updation
or renewals for the same
• Device Management supported
& Configuration
Auto Expo Showcase 2020
Jio had showcased its end-to-end capability to enable a connected car ecosystem at the Auto Expo that was held in Greater Noida in February 2020. The aim was to bring smart driving experiences to the Indian market by providing the necessary hardware and software. Along with the app, we also had the opportunity to design everything from the stall graphics to marketing collateral in order to attract customers as well as potential leads from automobile brands.
Initial Concepts
Final Stall Design
The stall layout was made by professional vendors. Post our discussions with the experts we came up with the idea of having our Jio colours with minimal content and an ‘Experience Zone’ for the JioMotive app as the app design language was different from the bright Jio colours
Final Stall Design at the venue
Brand Integration - MySkoda Connect & My Volkswagen Connect
The Auto Expo lead to a couple of brand integrations with JioMotive being a white-label app designed as per other brand guidelines. Worked closely with the Skoda and Volkswagen team in Europe to get the brand design guidelines for both and integrate the JioMotive design accordingly.
App integration - JioThings
JioThings is a Gateway to connected ‘Everything’, a comprehensive B2C app you can use to get connected to all your GPS/Bluetooth enabled Jio devices. It helps you stay connected with your family, friends, pets, vehicles and belongings.
JioMotive was redesigned to be a part of the JioThings app as part of the IoT super-app, in order to keep track of the vehicle dongle, health and data through the app.
Challenges faced in the project
• Certain parameters that couldn’t be displayed on the app because of inaccurate reading from the device
• Couldn’t change the UI because of the rigorous development process and lack of resource availability as there were two high priority brand integrations lined up
What can be improved
• Device On-boarding process on the app can be more intuitive
• UI Design style can be improved according to current or upcoming design trends
What’s next
• More features like Remote Door Lock/Unlock, Engine start/stop, AC Control
• Continued brand integrations with features pertaining to those particular brands
Team
Design Lead
Janina Schmidt
UX/UI Designer
Abhishta Lalwani
UX Researchers
Abhishta Lalwani,
Arjun Paul
Industrial Designer
Mohit Arora